Over the last few years I’ve been involved in various public health and health promotion programmes related to healthy eating and weight management (Clinical Guidelines for Weight Management in New Zealand Adults and the Clinical Guidelines for Weight Management in New Zealand Children and Young People) as well as a social marketing strategy called Feeding our Futures. I’ve also facilitated four Asian Nutrition and Physical Activity Fora for the Agencies for Nutrition Action (ANA) since they began in 2008. I’ve also been involved in research with colleagues at AUT University about problem gambling.
It was my involvement in community organisations and governance rather than my own background as a health practitioner with its attendant reductionist biomedical socialisation that prepared me for the sheer complexities of the determinants of health. I understand now more than ever that macro-level health determinants (that is factors that affect health) including socio-economic status, education, employment, physical and social environment affect health and reinforce the unequal distribution of health-related resources. In contrast, micro-level determinants (lifestyle, genes) have modest impacts on population health. However, more individualistic views dominate our understanding of obesity, smoking and problem gambling. Within that frame, food “choices” are linked with moral acceptability and people who eat “unhealthy” food (with “bad” nutritional elements are deemed as less moral. Equally people that smoke and people that gamble are less “good” than people who “take care” of themselves. Such views ignore the systemic, structural and historical origins of inequality.
Which brings me to two cartoons by Al Nisbet, which were printed in New Zealand media. In the first one published in the Marlborough Express yesterday an inter-generational group of people of “Polynesian appearance” wearing children’s school uniforms and joining a queue for a free school meal. The male adult wearing tattoos and a back-to-front baseball cap, says: “Psst! … If we can get away with this, the more cash left for booze, smokes and pokies!”
In the second cartoon published in the Press today, what appears to be a family group of seven large people are shown with Lotto tickets, beer cans, cigarette packets and flash electronics. The man with a back to front cap on his head says: “Free school food is great. Eases our poverty and puts something in you kids’ bellies.”
These despicable cartoons highlight the media’s role in perpetuating the myth that responsibility for poor health (whether it’s about people who are obese, smokers or problem gamblers) is an individual and group one rather than linked with broader issues for example colonisation, economic restructuring or the devastating social consequences of state neoliberal policies. The editor of the Marlborough Express Steve Mason has “apologised for any offence”, a phrase that has always struck me as being bereft of any remorse at harm caused, let alone an understanding of the ramifications of the incident. More callously he commented that “he was delighted that it had sparked discussion on an important issue”. But at whose expense? I am so over the casual racism by white male media influencers that shape public opinion so profoundly, the abuse of their authoritative positions to portray and represent vulnerable groups in ways that further marginalise those groups.
Luckily the Mana party have also noticed how the cartoon takes aim at New Zealand’s most vulnerable children in particular Māori and Pacific children. John Minto, MANA party co-vice president contends in an interview with TVNZ, that the cartoon is insensitive to over 270,000 New Zealand children growing up in poverty who will benefit from the Breakfast at School programme and invites the public to further “scorn them as devious parasites.” Equally this cartoon hits out at Māori and Pacific Island people who are hardest hit by gambling related harms. About 50,000 New Zealanders or 1.2% of the population have a gambling problem (defined as patterns of gambling that disrupt personal, family, or vocational pursuits) and research shows that gambling and social inequality are linked. Māori experience high rates of problem gambling and are more likely than NZ Europeans to be worried about their gambling behaviour and more likely to want immediate help. Pacific peoples living in New Zealand experience socio-demographic risk factors that are associated with developing problem gambling, such as low socio-economic status, being young, living in urban areas and having low educational and low occupational status. In addition, Maori and Pacific women have been identified as an at risk group since “pokies” (Electronic Gaming Machines) were introduced into Aotearoa New Zealand. Tobacco smoking is a leading cause of preventable death for Māori in New Zealand and responsible for 10 percent of the gap in health disparities between Māori and non-Māori. 45.4 percent of Māori adults identify themselves as smokers, double that of non-Māori. Māori contribute over $260 million in tobacco taxes each year. Cumulatively as Minto points out, the cartoon “plays to the lazy racism and deep bigotry of many well-off Pakeha”. It also neglects to consider the historical impacts of colonisation on the health status of Māori and punitive neoliberal social policy on both Māori and Pacific people.
Given that the wider community depend and receive their knowledge of raced and classed ‘others’ through the media, often in the absence of direct experience with those ‘others’, I am grateful for Media commentator Martyn Bradbury and the Daily Blog for alerting me to the cartoon and broadcasters like Marcus Lush, a thriving blogosphere and social media which enable the wide dissemination of alternative discourses. As I’ve said in other blogposts, the racist soup of Pakeha media culture not only excludes particular groups but it also reproduces pathological, deficient and destructive representations of groups that are already discriminated against and marginalised. Take the “common sense” racism of Paul Henry, Michael Laws and Paul Holmes who all compete for New Zealand’s top racist. And now Steve Mason who claims in the New Zealand Herald that “Cartoons are designed to stimulate discussion and obviously that has worked in this case. So that’s what it’s all about.” He obviously missed the hard work that former Race Relations Commissioner Joris de Bres and others did after the publication by the media of cartoons depicting the prophet Mohammed in 2006 (the New Zealand Herald took a leadership role and declined to publish them). At the time de Bres asked what media purpose was served by their publication and pointed out the tensions between “the principle of the freedom of the press and the responsibility of the press in exercising that freedom”. His leadership led to improvements in the relationships between media and communities, in Auckland I took part in a forum and in Wellington religious leaders from Muslim, Catholic and Jewish faiths met with the editors of The Dominion Post and The Press.
Let’s hope our new Race Relations Commissioner Dame Susan Devoy can similarly take a leadership role in clearly articulating why publication of the cartoons is morally wrong and propose a way forward. But, she is only one person. We also need to address the other forces that reinforce casual racism and classism in our society. The media, the smug comfortable people reading the newspaper and feeling affirmed in their righteous anger by the cartoon, all of us I’d like to leave you with last words from another cartoonist and a cartoon representing another marginalised group. In an in interview in December 2012 in the Age about the role of the cartoonist as being ”not to be balanced but to give balance”. Leunig said:
As a cartoonist I am not interested in defending the dominant, the powerful, the well-resourced and the well-armed because such groups are usually not in need of advocacy, moral support or sympathetic understanding; they have already organised sufficient publicity for themselves and prosecute their points of view with great efficiency.
The work of the artist is to express what is repressed or even to speak the unspoken grief of society. And the cartoonist’s task is not so much to be balanced as to give balance, particularly in situations of disproportionate power relationships such as we see in the Israeli-Palestinian conflict. It is a healthy tradition dating back to the court jester and beyond: to be the dissenting protesting voice that speaks when others cannot or will not.